Top 5 Ways to Rise Up Your Video Marketing Strategy In 2021

The importance of video marketing

Video marketing is the most cost-effective way to market a product and service in today's digital world. Source: Brad Smith, ScreenPower's CEO. For example, the cost per acquisition of a video ad is typically as low as 25 cents per click. This makes video marketing far more economical than traditional advertising. Moreover, by the end of 2020, more than 65% of all online videos will be watched on mobile. Now let's look at the top five ways you can ramp up your video marketing strategy in 2021. #1 Content-first More and more brands are realizing that their content marketing campaigns will gain more momentum if they make video the backbone of their content strategy.

 

The top 5 ways to ramp up your video marketing strategy in 2021

1. Customer Connections Unlike the past, people now crave human connections, and having a visual record of that human connection is priceless. People are much more likely to consume content with visual cues, compared to text-based content. In order to get video sharing and referrals, creating a short engaging video that shows human interest creates a sense of community and connection that is hard to get across via text. Furthermore, videos give you a chance to showcase your talent, skills and passion. And if done well, can generate sales and get you some loyal fans. 2. Brand Visibility Customers now recognize the brand and your brand name through their past experiences. They trust recommendations, research and buy products from fellow consumers.

 

The future of video marketing

About 54 percent of marketing professionals are planning on increasing their investment in video marketing in 2017. This is a sharp increase from 2016 when only 48 percent of marketing professionals were planning on increasing their investment in video marketing. Although the numbers indicate that marketers are investing more in video marketing, there is still more to be done in this area. As the social media landscape becomes more saturated and video marketing starts to outpace online ad spend, businesses that are interested in producing high quality videos have to have a well-thought strategy. A well-thought strategy makes sure that you put your best foot forward and create videos that are more effective than your competitors.

 

Conclusion

We have listed the top 5 ways to ramp up your video marketing strategy in 2021.