3 Best Reasons to Dropship Gifts and How to Do It profitably
3 Best Reasons to Dropship Gifts and How to Do It profitably
If you like festivities, you may like
this niche. Today, we’re going to talk about 3 reasons to dropship
gifts, then we will make an overview of products you can add to such a
store and share 5 tips on selling gifts that we have figured out from our
own experience! Hi! My name is Natalie from AliDropship. On this
channel, we share tips and recommendations on how to start and
promote your dropshipping business. If you are considering opening an online
store but can’t decide what niche to pick or are looking for a brand new
niche idea, how about dropshipping gifts? There are at least 3 reasons to
do it.
Reason #1: Gifts are an evergreen
niche
Reason number one! Gifts are in
demand year-round give presents to each other all the time – at Christmas
and New Year, birthdays, anniversaries, when a baby is born, and even when
your colleague quits their job. Let’s take me as an example. Throughout this
year, I am going to give at least 8 presents to other people. These are my
mom and dad, my sister, and of course my significant other.
So, it’s at least two gifts
for each of them for their birthdays and Christmas. I would be happy if
someone helped me to find perfect gifts for them! As you can see, the
demand for presents will never fall away. Finding good gifts for every
occasion is a real pain for so many people. That’s why they are ready to
pay someone who will help them to figure out what to give their friends,
colleagues, and family members. That’s the main reason this niche has good
potential, but it’s not the only one.
Reason #2: The interest for gifts is
unsurprising
Another reason to dropship gifts is
that the demand here is often predictable. Different nations celebrate
different holidays, but the schedule almost never changes. For example, in
the US, people celebrate the following holidays. If you live in other
countries, I bet you can also make a list of local holidays with the
connected gift-giving traditions. On the one hand, seasonality isn’t always
good. The income flow will rise and drop all the time. But on the other
hand, there are plenty of other occasions when people give presents to
each other: birthdays, anniversaries, weddings, etc. And these
are not bound to particular dates, so the demand will never fall
completely.
Also read: How
to earn money by Instagram
Reason #3: Anything can be a gift
The last reason to dropship gifts is
that there is no limit and that anything can be a gift. A piece of
art? Give it to somebody else, and it’ll become a gift. A cooking set?
People who love cooking will be happy! A puzzle? Give me two! FOn the one
hand, it seems that this makes this niche quite difficult to handle. Don’t
expect to find one hot product that will fuel your business for years. Or,
at least, months. You’ll have to keep an eye on trends and search for new
ideas all the time. On the other hand, it also gives you freedom and
flexibility. You can quickly adapt to the ever-changing market and work
for a number of audiences.
How to run such a store?
Ok, let’s say you’d like to
start selling gifts. Then what should you do? The first option: you can
create a store dedicated to gifts only and gifts in general. This
way, you can use a single domain and create categories on your site
matching SEO terms. People are looking for ”what to give a friend for
Christmas”, “gifts for girlfriend”, “best gift for
girlfriend/boyfriend”, “gift ideas for men”, “for her” and so on. You
can organize your site this way… …Or get a bunch of domains dedicated to
specific holidays and optimize each one deeply for one thematic range of
products. It’s good for SEO and it looks nice in the eyes of potential
customers – imagine a whole online shop dedicated to Christmas gifts with
sections for parents, children, and romantic prospects full of
helpful gift ideas – each one available for order! Or a whole store full
of gifts for Mother’s Day.
It also makes targeting on
Facebook easier because you know exactly what you want to advertise and to
whom. Another solution for selling gifts online is to create
single-product landing pages on your existing store and drive traffic to
them. This option is good if you sell a trendy or very popular item or if
you have a store which you don’t want to convert into a gift shop but
would like to benefit from people’s desire to give good presents
by creating special offers before the holidays. All you need is a
dedicated page or a landing page. Landing pages usually look different from
regular product pages. They have a different layout and design to make a
good impression on visitors and to entice them to buy a specific product.
Creating good landing pages is a
special type of work. The good news is that you don’t need IT skills for
that. If you are an AliDropship user, simply subscribe to AliDropship’s
Landing Pages add-on which lets you build and customize single-product
landing pages with a simple-to-use drag-and-drop tool. I’m sure you can
find landing page builders on your platform as well. If you decide to have just
one store for selling gifts, another important thing to consider is the
design of your future store. Many businesses create holiday banners before
they start seasonal promotions. But if you decide to dedicate your business to
gifts wholeheartedly, you may want to go even further. First of all, you
can change the design of your home page before each holiday. If you are an
AliDropship user, fortunately, our themes let you customize your store in
any way you want.
You can add specific images and
products to the sliders and blocks on the main page. This way if someone
stumbles upon your store they will see products related to the next
closest holiday. You also want to prepare holiday-themed ads for
seasonal marketing campaigns. For example, our team can create banner
ads for your business to raise incoming traffic and sales. Or you can order a
promo video. You will find these and other services on AliDropship’s site.
What to sell: Gift item thoughts for
outsourcing
Now it’s time to talk about products.
Although I did say that anything can be a gift, there are product types
that any gift store can have. First of all, if you want to dropship
gifts, consider purely seasonal products. For
example, Christmas-related goods. In this category, you will
find hundreds of products such as clothes, accessories, mugs, toys, and so
on. The same goes for Halloween.
Although people don’t usually
give presents on Halloween, many buyers purchase all kinds of creepy stuff and
costumes. On AliExpress, you will also find gift ideas for modest festivities
as well. For example, Mother’s Day. Here you can choose from
accessories, T-shirts, decor items, etc.St. Valentine’s Day is another
holiday you shouldn’t neglect. All you need is love, right? Couples all
over the world will be looking for cute presents for their significant
others, so make sure you help them.
It’s also a good idea to let
buyers customize the products they buy. Today, there are lots of
customizable items on the market – T-shirts, mugs, rings, pendants, and so
on. If you’re looking for gifts not related to a particular
holiday, try dropshipping souvenirs. Often, dropshipping stores make most
of their profit with one product. But this flagship product often comes
with various complementary goods. This is how you increase the average
order value of your store.
So, if you dropship gifts, think
about holiday supplies – they are affordable and can be sold in large
quantities. Birthday cake toppers are a good option. We celebrate
birthdays several times a year. Besides, parents may want to buy several
toppers at once for a few years to come. Gifts are not the only product type
you can sell. Remember, buyers also need to pack their presents,
right? Offer them gift wrapping supplies. Wrapping paper, tapes, ropes,
envelopes – the demand for these goods rises before Christmas very much. And
don’t forget about gift boxes! Last but not least! Can you imagine a
party without balloons? As long as you can offer something affordable
and/or unusual, they will make good complementary products.
Tips on how to dropship gifts in the
best way
And finally, I’d like to share a few
tips on how to dropship gifts. Since this niche isn’t that simple, follow
these recommendations. First, always keep an eye on current trends. Look for
hype products because one of them can become your flagship item. But
remember, trends come and go, so you should always look for new ideas. Next,
for advertising, always pick products with strong emotional value.
When people see something touchy, they are more likely to make an impulse
purchase.
To increase the average order value,
offer lots of bundles and volume discounts. Make buying in your store
worthwhile. With AliDropship’s Product Bundle add-on, you can create
tempting offers by combining related goods into bundles. This way you will
raise the average order value of your customers and make more profit. To make
the maximum profit, you should prepare for seasonal holidays weeks in
advance. Remember, shipping products from AliExpress will take some time.
So, you should attract traffic
long before people start celebrating so they can get their gifts on timeWhen
you dropship gifts, always try to import goods with fast shipping. Even if it
makes them slightly more expensive, it’s still worth it. Check your
supplier’s shipping times by making a test order before running an ad to
make sure they keep promises about the delivery time. Otherwise, you’ll face a
lot of refunds.
Let’s sum up! 1) Finding the best
gifts is a huge pain for many people and you can benefit from it. 2)
Anything can be a gift, so you’re not limited to product ideas. 3) You can
specialize in selling gifts in general or create many stores dedicated to
each holiday or gift occasion. 4) Or you can create landing pages for
specific products and specific holidays on your existing store to earn some money before the holidays
without creating a stand-alone store for this purpose. And finally, don’t
forget that you can order a Custom Dropshipping Store from our team.
If you don’t have the necessary
skills or time to build a website on your own, AliDropship will do the job
for you. Just tell us what niche and design you want, and you’ll get a
ready-to-go dropshipping store in just a few days. Check the link in
the description for more details.
