How Brands Can Stand Apart with Retail Packaging
How Brands Can Stand Apart with Retail Packaging
As a marketing agency,
we're often faced with the challenge of developing creative retail packaging
for our clients. It's easy to get stuck in a rut when it comes to designing
products that stand out on shelves and grab attention. We've listed some
inspirational ideas below that will help you design retail packing your
customers can't resist.
What if the outer
shell of your product could instantly make you stand out from other brands?
Packaging is one way to do that. If packaging has an impact on a customer's
experience, then it will stay in their mind and eventually affect how they view
all products with similar designs.
If there are hundreds
or thousands of items at any given store, what can set them apart besides color
or size? One answer might be creative design for both branding and
functionality purposes! The right package could catch someone’s eye while also
protecting your product during shipping because let’s face it; no matter how
well we try our best to keep things safe inside retail
packaging box nothing ever seems
quite as secure when shipped.
This blog post is a
quick read for anyone who wants to learn more about how brands can stand out
with their retail packaging. We will discuss the importance of branding and
marketing your products, different types of retail packaging from custom
printed boxes to plastic wrap, as well as some inspirational ideas that you
mightn’t have thought.
How brands can stand out with their retail packaging?
The importance of
branding and marketing your products:
There are a lot of
different options for retail packaging, but the success lies in what you do
with it. It's important to remember that no brand is invincible- there will
always be competition out there. That being said, if people can't find your
product on store shelves or recognize its name when they see it then this
greatly limits how many customers you will have.
And so, designing an
eye-catching logo, placement of information about ingredients/benefits etc.,
offers more opportunities for shoppers to notice and buy your product. That is
why making sure that everything ties back into the main company slogan should
be a priority when choosing design elements for packaging such as colors used
or fonts chosen to imprint on the packaging.
One of the best ways
to create an impact with retail packaging is through color and design. When
designing a logo, it is important to remember that simplicity goes hand in hand
with memorable branding. So instead of trying to cram too much information into
one small space you can help your product stand out by using colors or simple
shapes like hearts and stars as part of the package's main design elements.
This way shoppers are
not overwhelmed but still get all the necessary information they need about
ingredients/benefits etc., which will lead them back onto store shelves where
hopefully they will find their next purchase opportunity from your company.
What is the importance
of branding and marketing your products?
Today's market is
competitive, and there are a lot of products to choose from. Brands need more
than just product quality in order to stand out; they also have packaging
design and marketing strategies that help them reach customers who want their
goods. Professionally designed packaging will make these brands look desirable
because shoppers won't be able to resist the urge for impulse buying at retail
stores like Walmart or Target if it looks good enough.
Why should you use
colors or simple shapes when designing retail packages?
It's good idea to
remember that simplicity goes hand-in-hand with memorable branding. So instead
of trying too hard to cram too much information into one small space you can
help your product stand out by using colors or simple shapes, such as hearts
and stars, are part of the package design elements. This way shoppers won’t be
overwhelmed but still get all necessary information they need about
ingredients.
What are different
types of packaging?
There are four main
types of packaging: a) single-serve; b) family-size; c) bulk size; and d)
unitized. Single serving is the most common type of package, usually containing
one or two servings per container. Family sized packages typically contain six
to twelve portions each, while bulk sizes may be 100 ounces or more in volume.
Unitized packages include items that come with multiple pieces inside one
shrink wrapped box like yogurt cups for example often have an easy open tab on
top so shoppers can easily get at their desired product.
How to make packaging
unique and memorable?
Creating
a memorable presentation for your product with custom packaging
with logo is the best way to
stand out in today’s market. Whether you are looking for inspiration or want to
be more creative with your packaging, here are some ideas:
Tie the knot with a
little something extra this Valentines Day by picking up toys for your
children. Let's be honest, sometimes it can get frustrating when you have to
pick up every toy they want from around the store. Tie is here to help make
things easier--they carry educational and entertaining items that will not only
keep them entertained while shopping but also give them an amazing Valentine
present.
Creative boxes are as
easy to make as they are adorable! To get started, gather some cereal box cut
outs and scrapbook paper. With these materials in hand you can create a
beautiful storage container for homemade goods or even presents by following
just two simple steps: with the use of glue stick adhere your chosen material
on one side of the cardboard; then flip it over so that both sides overlap.
This will give your project an attractive design without any additional work
needed from you.
Use brown kraft paper
bags as gift wrap or place cards at holiday parties.
Package products with
botanical ingredients inside or create decorative containers from dried leaves
and twigs.
Add food-related accessories such as
cookie cutters on the outside of packages so customers can use it.