What is a Search Engine? Which is the best search engine that one could go for?
What is a Search Engine?
Which is the best search engine that one could go for?
Search engines are making
the world go round, helping us find answers to almost any query that we may
have. Have a question? Type it into the search engine, click on the little
magnifying glass or the button with the word search on it. It brings you all
the websites that it feels could be useful to you by correlating the words you
entered to the content in the websites in terms of language.
There could be hundreds of
articles related to the words you’ve entered the search engine sorts through
them and ranks them. The rankings are based on certain guidelines unique to
each search engine. Search engines are perpetually trying to improve the
algorithm that does the sorting.
There
are plenty of search engines on the block. Each Search engine has different
bots and different ways of indexing the links that show up on the Search Engine
Results Page(SERP). Google is, of course, the most popular and well-known of
the lot.
What
do Search Engines do? - The Main Functions of Search engines.
Though
there are many different search engines, their functions boil down to three
very basic steps.
1.
Crawling
Each
search engine has several bots to carry out the crawling process. These bots go
to all the websites available and scan each and every page on them based on the
permissions granted on the ‘robots.txt’ file. This file has hypertext links
that lead to all these pages. This way they get information on almost
everything on the website such as the quality of the content, the page speed,
the frequency of keywords, the originality of the content, link
building and
much more.
2.
Indexing
The
Search engine has a repository of all the information collected by the
crawlers. Now, these websites have to be indexed. Each search engine has
different guidelines that it carries out the ranking process based on. It
implements more algorithms that come up with a score for each of these websites
and ranks the websites based on the scores. Both the crawling and indexing
process take place frequently to ensure the search engine results are up to
date.
3.
Search Engine Results Page(SERP)
The
Search engine then compares these results for all the keywords that could show
up in a query. Then, for each keyword, it comes up with an elaborate list of
results.
Best
Search engines
Here
is a comprehensive list of all the more popular search engines you could
use:
1.
Google
Google
is the most popular and heavily used search engine. In fact, it has 63,000
searches every second. Google has a reputation for bringing simply the best
results for each netizen. Not only does Google offer search results but also
other solutions such as Cloud services, maps, and more.
2.
Baidu
Launching
projects with Qualcomm and Intel. Baidu is used extensively by the whole of
China. Just like Google, Baidu is expanding from just being a search engine to
providing all types of solutions and it is also carrying out automation
projects with some huge companies.
3.
Bing
Bing
was established by Microsoft in an attempt to create a search engine as robust
as Google. Though it could not surpass Google, it comes a close second as it is
mostly used in countries like the US.
4.
Yahoo!
Yahoo was very popular back
in the 90s. However, they could not keep up with the proliferating innovations
and have dropped in rankings. They are still among the top 5 search engines.
5.
Yandex
Yandex
dominates among Russian netizens where more than half of the population uses it
as a search engine instead. They are also constantly developing their
algorithms to bring the best results for their users.
6.
DuckDuckGo
This
search engine has a bit of a special feature. They do not trace your history.
This may make them superior when it comes to privacy, however, this also means
they would not be able to bring you personalized results based on AI algorithms
that all other search engines are constantly developing on. This limits many
other features but if privacy is the goal, DuckDuckGo is the preferred search
engine. It may get a little tricky when it comes to advertising as you will not
be able to view what your consumers searched for to come up with apt keywords
and a solid strategy as a whole.
Final Takeaway
If you are planning to
advertise on these platforms, you need to be aware of the differences between
them and what they can bring to the table. Hence, for more informed
decision-making, you can seek out the best SEO company in Dubai and brainstorm on which
search engine would be the best choice for your business. I hope that our blog had cleared some of your doubts. Seeking assistance in SEO? Contact us today.