Why Logos Still Matter Even In 2021
Invest
more time and effort into a logo than money
A business need not invest heavily in
terms of cash to get a logo that sells amazingly. It needs to invest wisely. Twitter got its simple yet memorable
logo for only $15. The Nike logo converts potential customers faster than what
its founding fathers imagined but it got its logo only for $35. Though
acquiring this strategic tool does require considerable finances these days yet
it also does require spending reasonable time and energy. The logo you create
must depict what you want your business to say.
This means all you need to do is to find
the right professional service. However, before starting your quest to find the
rightlogo designing agency, read this blog to get a firm grasp of what purposes
does a logo serve in 2021. Is it the same or have the ground realities changed
as of now? This blog will provide you the answer.
Logos still serve the same purposes but to a greater extent – here is why
I’m sure an overwhelming majority of the
readers will be able to instantly recognize the business associated with each
of these logos. So do you want to have a logo that serves as an instant
reminder of what your business is all about? And why customers should trust and
value your offer over your competitors?
The reality remains the same even though
we are midway through 2021. Every business needs a logo that will generate a feeling
of recognition and an aura of authenticity. This concept is still valid to this
day.
A business needs to consider many
aspects since its inception which include but are not limited to the company’s
name, target audience, and branding. These decisions are important as they can
make your business a success or cause it to break. As far as branding is
concerned, your business logo is the first thing that potential customers
consider. It makes the first impression of your business and this is why it
needs to be the very best.
Research conducted by the Journal of
Consumer Research established that the logo holds far more important than
previously considered. A logo, all logo designing agencies suggest affects how a viewer would go on to perceive
the brand associated with the logo. Everything about the logo from its colors
to shape has an impact on the consumer decision.
The
three undeniable and still relevant to this day uses of a logo
From helping create a great first
impression to helping your brand gets recognized and fostering brand loyalty, a
logo stands relevant to this day.
Even in current times, the first thing
that consumers see about a company is its logo. So what does that mean? It
means a logo serves as the face of your business. It is the logo that will be
creating the first impression in the mind of potential customers about your
business. So the best thing about a logo is that it has the power to get your
brand noticed by creating a first positive impression that lasts a long time or
even better – for a lifetime.
As mentioned above, a logo in the
present day helps customers recognize your business and what it stands for in
the market. The more memorable a logo, the greater would be the ease of
recognition. All you need is the right logo and it will be identified with your
business by the customers.
As far as boosting brand recognition is
concerned, a logo is the first step to getting your brand universally acclaimed.
However, a logo goes a step ahead by fostering brand loyalty and getting
customers hooked to your brand. A logo is created with the right tricks will
make your customers latch on to your business both emotionally and physically.
As far as brand loyalty is concerned, a
business needs to move a step ahead of merely winning customers. It needs to
turn potential customers and into actual customers and then a part of its loyal
customer base. This is where a logo still comes into use.
In a
nutshell: The 10 uses of the logo still valid in 2021
-
Reveals a business’s identity
- Serves to invite potential customers to learn about your business
-
Can be utilized on multiple platforms
-
Highlights your professionalism
-
Builds trust
-
Creates an emotional connection with the potential customers
-
Ensures consistency in your branding efforts
-
Leaves a lasting impression
Bottom
line
There are plenty of other reasons why a
logo is still important in 2021. However, these reasons will give you a pretty
fair idea of why you still need to focus on acquiring a great logo for your
business. Design a logo by investing ample time and effort to create something
which will resonate feelings of trust and perception which you want your
customers to perceive. Give your customers something more than an image that
would inspire them to do business with you.
Things to keep in mind while creating the perfect logo
The logo design must be original (not
plagiarized) and innovative. It needs to be relevant for today and also for the
future. The design must be simple as such designs are easier to remember.
Utilize an effective color scheme to evoke emotions from customers that are a
reflection of your brand.
For professional assistance on creating
a logo that will help you brand your business in the most professional manner, or
to learn in detail what it takes to create a stunning logo, you may approach Epic
Design Solutions. Equipped with a
team of experts, we offer original and unique logos that have a flair for
attracting customers and fostering brand recognition and loyalty.