What Are the Reasons Behind Immense Popularity of On-Demand Mobile Solutions
What
Are the Reasons Behind Immense Popularity of On-Demand Mobile Solutions
With
apps like Uber and AngelList acquiring millions of customers worldwide, it’s
safe to say that on-demand app development will become a new norm in the next
few years. As opposed to conventional mobile apps, on-demand platforms bridge
the gap between consumers and service providers. They allow users to directly
contact the service providers and book their services anytime they want. Not to
mention, on-demand platforms have exclusive features like real-time location
tracking and instant chat support that enhance the overall user experience.
But,
usability isn’t the only reason why on-demand app development
in India is gaining more popularity
day by day. In this article, we have penned down a few factors that explain why
the market is witnessing an increased demand for on-demand platforms and how
businesses can utilize this growing demand to accelerate their brand growth.
What are On-Demand Platforms?
On-demand
platforms are mobile solutions that are designed with a vision to offer
on-demand services to the customers. For instance, you’re in a hurry to reach
the airport and need a direct taxi from your hotel. So, instead of whistling at
different taxis while standing on the sidewalk with your luggage, you simply
fire up the Uber app and book a cab online.
Similarly,
let’s say you’re sitting in your office cubicle and suddenly have the urge to
eat a pizza. Again, instead of going to the Pizza outlet, you open a food
delivery app on your smartphone and order the pizza online.
That’s
how the on-demand business model works - ‘you
demand a specific product/service, and it gets delivered to you.’ As of now,
the market is stacked with dozens of on-demand mobile solutions and our Indian app
developers believe that this trend
will continue to grow, even in the next 5-7 years.
In
fact, a PwC report suggests that the on-demand app market will surpass the 335
Billion dollar mark by the year 2025. So, if you’re planning to invest in
mobile app development in India, it
would be better to choose on-demand platforms over conventional apps.
5 Reasons Behind the Growing
Popularity of On-Demand Platforms
So,
let’s understand why these simple on-demand solutions have the potential to
construct a billion-dollar industry in a mere 4-year time span.
1. Higher Customer Retention
In
comparison to regular mobile applications, an on-demand solution gives users
the ability to return to a specific service provider in no time. Almost every
on-demand solution has a dedicated “History” tab that automatically stores the
information of service providers the user has contacted in the past.
So,
even if a customer returns to the app after a few weeks, he/she’ll be able to
find a specific service provider more conveniently. Due to this feature,
on-demand solutions have higher customer retention and the power to acquire
long-term customers.
2. Scalability
Scalability
is another factor that makes on-demand solutions a wise investment for
businesses. An on-demand solution commonly has a scalable backend, which means
the platform can adapt to the growing business needs without ruining the user
experience. Let’s take Uber as an example.
Every
day, thousands of new customers and drivers register on Uber’s platform. But,
since its backend is powered by MongoDB, a NoSQL backend technology, Uber
doesn’t go down or run into a technical glitch, even if 100,000 users register
simultaneously. So, on-demand solutions practically have the power to handle a
brand’s evolving structure without compromising its usability.
3. Cost-Effective
In
contrast to what you may have heard or read, on-demand app development is
pocket-friendly. No doubt, the initial development cost of a full-scale
on-demand platform is comparatively higher than a regular app, it’s worth
understanding that your on-demand solution will prove to be cost-effective in
the long run. How? Well, it’s pretty
simple.
Since
on-demand solutions are designed to offer incredible solutions to the
end-users, their maintenance cost is pretty low. Even if you want to integrate
new features into your on-demand solution, you can simply outsource the task to
app developers
in India and get the job done
without burning a hole in your wallet.
4. Data Security
Due
to an extensive customer base, on-demand solutions rely on cloud platforms to
store customer data. As compared to traditional database technologies, cloud
platforms offer higher security, all thanks to their encrypted architecture.
It
means the customer’s shipping, banking, and personal details stay safe, and no
unauthorized user can access them. Furthermore, developers can also integrate
secured payment gateways to add another security layer and offer a completely
secure browsing experience.
5. Easy-to-Customize
On-demand
solutions also offer easy customization. Many app development agencies provide
ready-made on-demand solutions that can be customized to meet specific business
requirements. So, multiple businesses could use the same on-demand solution by
merely integrating third-party APIs or customizing the UI.
Does Your Business Need an
On-Demand Solution
There’s
no doubt that on-demand platforms will continue to rule the mobile app market,
even in the post-pandemic world. Thanks to their extensive features and
engaging user experience, on-demand solutions can help any business to reach
its target audience and build a strong customer base. Even if you run a small
restaurant, you can invest in on-demand app development in India and offer your
service through an interactive channel. And, since on-demand solutions are
highly scalable, you have the liberty to integrate new APIs and improve the
overall functionality of the app.
